Tuesday, September 28, 2010

Event identification cards

Once again our friends from TAP League order some new plastic cards. They decided to provide their members with an event identification card. We provide them a card with enough blank space in the front so they could later print on the member’s name right on the spot.



They were also pretty crafty by adding their sponsors name and discount on the back as a way to advertise their sponsor.

For more information on how Sunshine-Card can help you create a plastic card that will fulfill your business or organization’s needs, give us a call at 305-260-671 or email us at info@sunshine-card.com to speak with one of our plastic card specialists.

Thursday, September 23, 2010

Getting a head start on the holidays

Today we welcome the beginning of Autumn – and with this new season we mark the beginning of the Holidays which are just a few months ago! To get ready for this busy time of year we are here to give you a helping hand.
Consumers every year seem to prefer purchasing gift cards versus an actual item. They feel that this way the receiver can purchase the item that they desire. So give your customers what they want and start offering gift cards! Don’t have a design for a gift card? Here at Sunshine-Card we can help you set up a design that reflects your business and will surely increase your revenue.



Some key benefits of selling gift cards:
  • 28% of gift card recipients never cash in their gift cards, meaning that you make a full profit
  • When redeeming their gift cards, 89% of total shoppers tend to spend more money than the original gift card balance
  • Consumers are 10 times more likely to buy a card over a paper certificate
  • You will receive fewer returns after the holiday season because with gift cards the recipient can choose their own gift
  • Gift cards also help even out the severe sales drop that occurs after the Holiday season because most recipients redeem their gift cards starting on January

For more information on how Sunshine-Card can prepare you for this Holiday season give us a call at 305-260-671 or email us at info@sunshine-card.com to speak with one of our plastic card specialists.

Thursday, September 16, 2010

Show them you care!

Looking for a way to prove to your patrons how important they are to you? Well look no more – plastic preferred cards are your answer!

The way you manage your preferred member club is all up to you. For example, a local restaurant implemented the program for all of their patrons that will fill out a small form with their name, phone number, email address and favorite dish. They were then given a card and added to a special email list to receive weekly specials only available to the preferred member card holders.

Interested in offering a preferred member program for your business? Then give us a call and one of our plastic card specialist can help you decided what card, features, and even give you ideas of how to implement the preferred member program. Call 305-260-6741 or email us at info@sunshine-card.com. We’ll be waiting for your call.

Thursday, September 9, 2010

Promote your office!

The law office of at Law Group USA started and has grown quickly in the past year. To promote the services he offered he decided to use plastic business cards as his promotional tool. Not only do these cards look good but many people keep them longer because it is more durable and has such a professional look. Clients who have his card pass it to others who are in need of a lawyer and he has seen the referral process work effectively. His clientele has truly grown in the past year.




A few reasons why plastic business cards are more effective than traditional paper cards:

-Plastic Business Cards are kept longer by people and not thrown away as quickly as traditional paper cards.

-Has a more professional look and will give people a great first impression.

-Use it as a referral tool - give it to people to give it to their family and friends.

Friday, September 3, 2010

A special gift for your customers!

As we have mentioned before – keeping your current customers happy is more profitable than searching for new ones, but as always there are some exceptions to this rule. Take a local flower shop located in South Florida who used gift cards as a method to gain new customers.

For a month this flower shop decided to send $5 gift cards to all orders being delivered. The people receiving this order were not only surprised with a beautiful flower arrangement but also a gift card for the shop. The response to this promotion was great. About 80% called back and ordered arrangements with their gift card. This flower shop now continues this promotion all throughout holidays such as Valentine’s Day and Mother’s Day which are big days for the flower industry.

The great thing about this promotion is that there is no major loss. If the gift card is never used then you do not lose that money. Also it is likely that the recipient will keep the card even if they are not planning on using it right away. That means that they will have this card and probably hand it down to someone that will actually use it.